Who do your donors work for?
Sounds like a crazy question -- but it's not. A LOT of major employers will MATCH any charitable donations that their employees make.
Here's something else that's crazy -- 78% of match-eligible donors don’t know their company offers a matching gift program! And only 7% of donors at companies with matching gift programs actually submit a request? But many organizations and companies are exploring new ways to simplify matching and drive more corporate donations to completion—including with matching gift auto-submission.